Investigating Customer Satisfaction of the Bakauheni-Palembang Toll Road

This study aims to determine the effect of service quality, E-WOM, and perceived value on customer satisfaction Bakauheni-Palembang Toll Road. uses quantitative methods. Data collection technique using a survey method with an instrument in form questionnaire. The sample this amounted 200 respondents who have used Road at least twice last year. Use SPSS 22 version Lisrel 8.8 SEM (Structural Equation Model) for technical data analysis process analyze research data. results showed that quality has no significant had satisfaction, E-WOM impact through E-WOM.